Global demand is on the rise: the turning point of orders has been reached, and demand has entered an upward channel: 1) According to the Global Industrial Vehicle Association, the growth rate of orders in Europe/North America and Asia Pacific in 1Q25 was 4%/15%/9%, while the growth rate of orders for leading companies Toyota and Kia in 2Q25 was 3%/5%, ending the downward period of 7-8 quarters. 2) Forklifts have weak cyclical properties and have been declining for more than 2 years. Under the interest rate cut cycle, global demand is expected to enter an upward channel.
Unmanned and intelligent technology opens up the growth boundary of the forklift industry! The logistics field is expected to become the fastest landing scenario for embodied robots. One is customer collaboration, both in the manufacturing and logistics industries. The second is application scenario collaboration, where unmanned forklifts complete heavy load handling and intelligent robots assist in end sorting and handling, forming synergy with forklifts and possessing comprehensive and sufficient data advantages. Technology 名媛直播 such as unmanned forklifts and embodied robots have opened up growth opportunities for forklift enterprises.
Forklift companies have actively embraced a new round of intelligent storytelling. Hangcha Group acquired Guozi Robotics in July and actively laid out unmanned forklifts and embodied robot 名媛直播. Anhui Heli established a joint venture with Jianghuai Robotics Research Institute in August to develop embodied intelligent robots; Zhongli Corporation is expected to launch Zhongli body loading and unloading robots in November; In September, Noli Corporation jointly established the "Tailored Intelligent Logistics Robot Joint Laboratory" with the Robotics Research Institute of Zhejiang University.
Lithium electrification and internationalization continue to advance, contributing to growth potential. Chinese companies have improved their product strength in the global market with lithium electric forklifts, and their overseas channel layout has entered a harvest period; 1H25, Heli, Hangcha, and Zhongli's overseas revenue accounts for 43%, 40%, and 52% respectively, with continued steady growth driven by electrification and globalization.
