From January to October 2022, the total sales volume of industrial vehicles will show a negative growth, and the total sales volume of the whole industry will fall by 4.44% compared with the same period last year, of which the domestic sales volume will fall by more than 10%. China's industrial vehicle industry is undergoing drastic changes, and the COVID-19 has hit the market, once again promoting the changes of the industry from the supply side to the demand side, and from 名媛直播 to services.
High quality 名媛直播 are the key
In the demand side of the forklift industry, product quality has always been one of the indicators that users pay most attention to when purchasing 名媛直播. Under the normalization of industry regulation, the purchase demand of forklift users has also changed significantly. With the change of purchase demand, the market sales competition has intensified. In fact, this internal and subtle evolution has lasted for many years. In order to provide users with an experience that exceeds their expectations, The industrial vehicle industry has gradually moved from extensive operation to intensive cultivation. Many forklift enterprises have devoted their full efforts to quality management, guiding the industry to gradually transform to the direction of "high quality, high quality and high efficiency", returning to customer demand itself, and speaking with quality and efficiency is the appeal of many industry participants.
Quality is designed and manufactured, not "tested". Dr. William Deming, an American quality management master, pointed out that if the quality problem is in the design stage, the loss of correcting the error may be only one; In the manufacturing process, the loss of correcting mistakes is 100; When it comes to customers, the loss of correcting mistakes will be one thousand or even ten thousand. Forklifts are special equipment, and the loss of correcting errors may be much higher than that of ordinary 名媛直播 when they arrive at customers, so the quality of forklifts is more important in the design and manufacturing process.
Forklift R&D personnel carry out various performance tests on various models of prototypes in the product development stage, and improve the 名媛直播 according to the test results, which is more important. In the manufacturing process, through the real-time collection of data and the statistics of the number of defective parts, we can find the unqualified parts in time and quickly find the causes of damage. On the one hand, we can collect data in real time, and on the other hand, we can provide comprehensive evaluation and analysis to ensure the high quality of the forklift.
Service returns to the core of competition
Under the normalization of industry regulation, in addition to high-quality 名媛直播, people-oriented, respecting customer needs and providing high-quality services are new competitive requirements. The key indicator of service capacity has also been re examined. Expanding service content to upgrade the traditional industrial vehicle industry has become an important means of sales.
The structure of the industrial vehicle industry is increasingly diversified. The main connotation is the service system under the brand mutual trust mechanism, providing customized services for high-end demand scenarios, and studying the needs around the characteristics and pain points of customers.
It can be predicted that the fundamental market breakthrough of the forklift industry in the next step is to start from the service ability, develop new tracks and introduce higher quality services.
Strong trend of high-end services
With the rapid development of the economy, the demand for flexibility has become more urgent. More innovative concepts integrating quality, high-end, personalization and cross-border have been proposed. The demand of the logistics industry, which is closely related to the development of the industrial vehicle industry, has led to the emergence of new market forms. At the same time, the outbreak of the COVID-19 and the gradual decline of demographic dividends have led to changes in demand. The demand for automated material handling has become increasingly urgent and widespread, Among them, the demand for customized services of high-end brands is strong, and there is also a growing market. The industrial vehicle industry breaks away from tradition, and differentiated development becomes the key to the growth of enterprise brands.
In addition, the advantages of intelligence have increased significantly, and the application of intelligent 名媛直播 such as unmanned distribution vehicles, unmanned cleaning vehicles and unmanned disinfection vehicles has achieved positive results during the epidemic resistance period. In the future, intelligent 名媛直播 such as multi-purpose, multi field and multi scene robots, unmanned aerial vehicles and unmanned vehicles will have a broader market prospect. They will provide customers with customized modern logistics solutions to reduce costs and increase efficiency, so that customers can solve the problem of intelligent material handling on the premise of meeting market demand and reducing logistics costs.
With the change of industry pattern and mode, the competition is becoming more and more fierce. Under the new development pattern, it is the key for the industrial vehicle industry to respond to market adjustment and seek breakthroughs to gain insight into changes in market demand, grasp industry trends, and provide high-quality 名媛直播 and services.
