The years outline a new ring of growth, and we pass through the biting cold wind; the warmth of the spring breeze is within our reach, and the new year arrives as promised in anticipation.
"In 2023, we will continue to struggle and forge ahead, experience ups and downs, see beautiful scenery, and achieve heavy harvests. Everyone remembers the difficulty of the year and is full of confidence in the future."
This year, there has been loss, introspection, innovation, thinking, and breakthroughs... Although the industry is still declining and bottoming out, it has also accumulated more power to rebound.
Therefore, the First Construction Machinery Network, together with the most popular generative AI in 2023, sorted out the development trend of the industry in 2023, selected 10 keywords that can best represent the mainstream development trends and actively embrace changes, and engraved the struggles of practitioners footprints, witnessing the magnificent journey of engineering machinery.
Entry: falling and falling endlessly
Interpretation: This time, why is the word "fall" so important? It must be repeated to more accurately summarize the true state of China's construction machinery market in 2023. It is difficult to stop the decline!
Phenomenon:
Starting from April 2021, the construction machinery industry will enter a period of deep adjustment. According to statistics from the China Construction Machinery Industry Association, from January to November 2023, 12 product categories showed an overall trend of 7 decreases and 5 liters, among which excavators fell by 27.10%, pavers fell by 20.43%, and loaders fell by 17.80%. %, tower cranes fell by 12.40%, graders fell by 8.89%, road rollers fell by 6.92%, and truck cranes fell by 6.17%. These are closely related to the decrease in investment in real estate, earth and stone excavation, and infrastructure construction.
The high export base in 2022 has led to a decline in the export data of some categories in 2023, but this does not mean that the pace of domestic enterprises' exports has slowed down. After all, doing well in the global market is the key to getting out of this cycle. When the gears of fate begin to turn, perhaps after the darkest moment, a new upward channel will usher in.
Entry: overseas expansion
Interpretation: With the adjustment of the domestic market and the improvement of overseas business, in 2023, Chinese construction machinery manufacturers will actively explore overseas markets and accelerate the in-depth layout of international business.
Phenomenon:
From January to November 2023, the cumulative export trade volume of China's construction machinery was US$44.622 billion, a year-on-year increase of 10.6%, and its performance in overseas markets was outstanding. Facing the sluggish domestic market in a downward cycle, domestic construction machinery companies will focus overseas in 2023, deepening localization and accelerating their layout - XCMG's Saudi subsidiary opened; Zoomlion once again settled in Indonesia, the Middle East, Turkey, Brazil and other countries; LiuGong's subsidiaries in Australia, Central Asia, Vietnam, and Cote have opened their doors one after another; the Mexico factory of Lingong Heavy Machinery has officially launched; Sunward Intelligent South Africa has officially opened... Taking this as an opportunity, Chinese construction machinery manufacturers continue to expand overseas. The regional in-depth development layout has taken another solid step in further accelerating the journey of "internationalization".
Entry: This goes down and the other goes up
Interpretation: In the context of the overall market decline, the annual performance of Chinese construction machinery main engine companies (especially listed companies) is booming, but the living conditions of agents and users are a bit miserable.
Phenomenon:
In 2023, the construction machinery market is still bleak, especially the domestic market, which is in dire straits. Agents and users are living in dire straits. Today's Construction Machinery Research and Analysis Report on the Development Status of China's Construction Machinery Agents in the Third Quarter of 2023 shows that 73.55% of agent companies suffered losses in the third quarter, and more than 50% of agents relied on blood transfusions from OEMs to survive. At the same time, the third quarter reports of various host companies in 2023 are booming. Xugong Machinery's net profit increased by 3.50% year-on-year, Sany Heavy Industry increased by 12.51%, Zoomlion increased by 31.65%, Liugong increased by 41.00%...
The outbreak of overseas markets is the main reason for the improvement of profitability of OEMs. But at the same time, major OEMs should focus on promoting the export of high-end engineering machinery 名媛直播, expand the overseas engineering applications of domestically produced high-level engineering machinery, focus on high-quality, high-efficiency and high-value output, and avoid repeating the mistakes of domestic vicious competition in overseas markets. .
Entry: Exhibition restarts
Interpretation: In 2023, industry exhibitions that were hit by the "pause button" due to the epidemic will all press the "restart button" after the epidemic prevention and control is fully relaxed.
Phenomenon:
On September 20, 2023, BICES 2023 (Beijing Exhibition), the global construction machinery industry event that had been away for four years due to the epidemic, was grandly "restarted" with an exhibition area of more than 150,000 square meters, a total of 1,320 exhibitors, and 70 exhibitors. More than 150,000 professional visitors from multiple countries and regions attended the event offline. After four years of hard work and accumulation of strength by enterprises, tens of thousands of new industrial and supply chain technologies, new 名媛直播, new construction methods and new digital intelligence and complete service solutions have ushered in a concentrated explosion. In addition, construction machinery exhibitions, forums, exchange meetings and other activities that focus on specific regions, represented by the Third Linyi Construction Machinery Expo, have also staged a long-lost two-way rush with companies and audiences. Another major international event that has pressed the "pause button" due to the epidemic, bauma CHINA also announced that it will make a strong return at the Shanghai New International Expo Center from November 26 to 29, 2024, allowing practitioners to regain confidence.
Entry: The contrarian duo
Interpretation: As areas with high demand and key penetration of digital intelligence, aerial work platforms and mining machinery have continued to maintain positive growth in recent years. They are the strongest rebels of the year in the construction machinery industry in 2023, and are called contrarians.
Phenomenon:
Although the development of the entire large industry is sluggish, there are still opportunities in niche areas. In recent years, aerial work platforms have become one of the rare "blue ocean markets" in the domestic construction machinery sub-industry. Based on the current sales data analysis from January to November 2023 released by the China Construction Machinery Industry Association, the annual sales of aerial work platforms are expected to exceed 200,000 units, continuing to maintain the industry's "favored" status.
In terms of mining machines, from the perspective of the domestic market, with the continued development of mining, energy and other fields, the market demand for ultra-large tonnage mining excavators is strong. This is evident from the explosive appearance of "hundred-ton" mining excavators such as XCMG XE1000, Zoomlion ZE1250G, Liugong 9125F, Shandong Lingong E6870H, Komatsu PC950-11M0, Diwanlun DX1000HD at BICES 2023. With the promotion of technologies such as smart mines and driverless driving, mine management systems and large-tonnage mine trucks are also emerging one after another. Internationally, with the continued deepening of the "Belt and Road Initiative", the recovery of the global economy and the acceleration of infrastructure construction in emerging market countries, the mining machinery market will usher in more new development opportunities.
Entry: Deep digital transformation
Interpretation: There is currently no official definition of digitalization, but business consulting firm Gartner has described it this way: "Using digital technology to change business models and provide new plans to create revenue and value." We can simply understand it as: through digital technology, enterprise transformation can be driven.
Phenomenon:
In 2023, enterprise digital transformation is no longer a "choice question", but a "required course" related to the long term, and is one of the magic weapons for crossing the cycle. Manufacturing companies, agents, lessors, and enterprise users are all actively exploring in-depth changes in digitalization. XCMG Hanyun, Shugen Platforms such as the Internet and Zhongke Cloud Valley have promoted digital intelligence in the entire construction machinery industry chain, effectively improving the core competitiveness and sustainable development capabilities of enterprises. Remote monitoring and diagnosis, customized production, supply chain digitization, digital marketing, AI customer service, digital twins, driverless driving, smart construction sites, smart manufacturing... The deep digital transformation of the industry is moving towards higher-end intelligence.
Entry: Exploration of new zero-carbon paths
Definition: Carbon Neutral refers to calculating greenhouse gas emissions and designing solutions to offset carbon footprints and reduce carbon emissions until relatively zero carbon emissions are achieved. Enterprises in the fields of energy, construction, transportation and other fields are actively exploring new technologies. .
Phenomenon:
As the commercialization trend of pure electric 名媛直播 gradually becomes an industry consensus, construction machinery companies are also exploring other new energy power routes to solve the carbon emission problem. Various brands have conducted diversified explorations into the greening of construction machinery along the lines of fuel cells, hybrid power, etc., using clean fuels such as natural gas, methanol, and hydrogen as their main power sources: XCMG LW500KV-LNG natural gas loaders were delivered in batches. Lenzhong delivered the world's largest hydrogen energy mining wide-body truck ZT125FCEV, Taizhong released the world's first "Methanol Lux" 25-ton methanol truck crane, Sany hydrogen energy heavy truck was delivered, and Tongli's first batch of methanol hybrid wide-body dump trucks were launched line, JCB hydrogen internal combustion engine debuted at the U.S. exhibition...
Limited by problems such as imperfect infrastructure and high costs, the current application of this type of 名媛直播 still has great limitations. It is still unclear which technical route will become the market choice, but there is no doubt that these explorations are the direction of the construction machinery industry. A useful green try.
Entry: Acceleration of electrification
Interpretation: In 2023, the penetration rate of electric construction machinery 名媛直播 represented by electric loaders will continue to increase, and the development of electrification in the industry will accelerate.
Phenomenon:
In 2023, in addition to the electric penetration rate of aerial work machinery and industrial vehicles represented by forklifts, which will top the list, loaders, excavators, wide-body dump trucks and other equipment will perform more prominently. Taking the electrification of loaders as an example, according to statistics from the China Construction Machinery Industry Association, a total of 94,494 loaders of various types were sold from January to November 2023, including 3,079 electric loaders. The penetration rate of electric loaders reached 3.26%. It is much higher than the 0.94% in the same period in 2022, a year-on-year increase of 2.32 percentage points. According to relevant sources at Liugong, the electric penetration rate of its loaders in 2023 has reached 15%.
The latest data from China's automobile industry shows that sales of new energy vehicles will reach 9 million in 2023, with a penetration rate of 30%, of which the penetration rate of pure electric vehicles is expected to be around 15%. This also planted the seeds of confidence in the electrification process of China's construction machinery industry.
Entry: Smart factory wave
Interpretation: During the "Thirteenth Five-Year Plan" period, the Ministry of Industry and Information Technology and other four departments continued to promote the development of intelligent manufacturing and promoted the construction of a number of intelligent demonstration factories. In 2023, with the further deepening of digital and intelligent transformation, smart factories characterized by data-driven, digital twins, flexible manufacturing, and global collaborative configuration have been fully implemented.
Phenomenon:
Following the guidance of intelligent manufacturing, construction machinery companies have set off a wave of comprehensive intelligence, and smart factories are surging. XCMG Loading Machinery Smart Factory, XCMG Transmission 5G Fully Connected Smart Factory, Sany Intelligent Heavy Truck Industrial Park, Sany Heavy Machinery Micro-excavation Smart Factory, Zoomlion Smart Industrial City, Zoomlion Mixer Truck/Tower Crane Smart Factory, Shantui A number of representative leading factories, such as the high-horsepower bulldozer smart factory, Liugong loader smart factory, China Railway Construction Heavy Industry high-end underground engineering equipment smart factory, and Futian Lesa Anqing Smart Park, have exerted a demonstration effect, achieved remarkable results in cost reduction and efficiency improvement, and empowered Digital intelligence is deepened and implemented.
Entry: chain thinking
Explanation: There are two modes of chain thinking: horizontal and vertical. Horizontally, chain owners drive companies on the chain to strengthen collaboration with upstream and downstream industry chains; vertically, companies actively adjust their industrial layout and begin to develop in-depth upstream and downstream industries.
Phenomenon:
The 2022 "Government Work Report" pointed out that integrating "chain thinking" into industrial development requires enhancing the core competitiveness of the manufacturing industry, implementing projects to ensure and stabilize the chain of leading enterprises, and maintaining the safety and stability of the industrial chain and supply chain. As chain owners, companies represented by XCMG and Weichai are actively expanding horizontally, building an efficient and competitive global supply chain system, and constantly strengthening collaboration with upstream and downstream industrial chains.
On the other hand, the company itself is also actively adjusting its business sectors and developing in-depth upstream and downstream industries: Komatsu acquired the American battery solutions company ABS to promote the process of industrial electrification; the Volvo Group announced that it will acquire the battery of the American Proterra for US$210 million. System department business; SANY and XCMG have opened up the key links of battery R&D and manufacturing in the development of electrification, strengthened their own strength during the downturn of construction machinery, and mastered core technologies to overcome the industry downturn.
