In January 6th, the first financial daily published an article entitled "multiple failures in the report of Shanxi Inner Mongolia, and the design of Hitachi's original excavator". This article is like a cold sword, pointing to the top three foreign companies in the excavator industry -- Hitachi construction machinery. The report has not only attracted the attention of the professional media, but also attracted the attention of many social websites. Sina, Tencent and other portals have even planned a special topic for the event.
In January 7th, on the website of the first finance daily, the reporter saw the second article of the related topic, "the reasons for the Hitachi original excavator failure". Unlike the previous reports, the main coverage of the article was the agent and the industry. But this article was deleted shortly, but it can still be read from other websites.
In January 9th, when reporters tried to log in again on Sina's related thematic planning, it was found that the web page had been deleted. By January 14th, many major media had reported the incident. Is there anything wrong with it? To this end, this newspaper has carried out a survey.
Hitachi has been frequently questioned in recent years
"The Hitachi excavator is out of problem again?" After seeing the first financial daily report, an editor with a reporter's room made such a surprise.
Originally, as early as October 2006, the editor, published in this newspaper, published an article entitled "the quality of the users, the Hitachi excavator eventually repurchased".
Last May, the China quality newspaper also published a report on the "Hitachi excavator burning out the serious quality problem"; the report on the "excavator keys that can be used" by the owner of the Hitachi excavator has also been a hot discussion last year.
Although this incident has not yet been settled, Hitachi excavator has been questioned in recent years, but it has become an indisputable fact. According to an expert in the industry, it is not unusual for the excavator, such as the engineering machinery 名媛直播 to be maintained, that no company's 名媛直播 have failed in a year. However, most manufacturing enterprises, agents and users will solve their own problems and strive for early resumption of work and reduce losses. There will be no disputes, but no media attention.
At the moment of the financial turmoil, the design was questioned again, and it would have been a great shock to Hitachi, and whether it would affect its sales in the Chinese market. But this incident is bound to alarm the enterprises in the industry. Improving the after-sales service network and improving the relationship with users is an important guarantee for enterprises to establish good sales channels and establish brand image.
Half a year's dispute is unsolved
The report has an inexplicable problem - the test date of the last accident in Shanxi Ping Ding County Huatong Mining Co., Ltd. (hereinafter referred to as Huatong mining) was last July 10th, and it has now been half a year. Why is it now reported?
Reporters contacted Mr. Li of the China Engineering Machinery Industry Association's maintenance branch, referred to in the report of the first financial daily, who said the incident was revealed half a year later. It was likely that the two parties had been negotiating before, but they had failed to reach a consensus, so users told the media the accident.
According to the structure of the CCP experimental research center and the director general of the whole machine test room, the crack in the excavator's arm is a serious problem. A series of tests and tests are needed to confirm the cause of the accident. Even professionals, it takes at least a month.
The reporter learned from the Hitachi general excavator China general agent Yongli Jian machine (China) Limited company (hereinafter referred to as Yongli Jian machine) heard another argument. A staff member who did not want to be named told reporters that the Shanxi Jetion business was their agent in Shanxi, and the users of the Huatong mining industry did exist, but the user had been in arrears with the excavators. At present, the economy is sluggish. He thinks that the user may want to turn the machine fault into a quality problem, so as to reduce the purpose of payment.
These cases are not reflected in the report of the first financial daily, and the direct participants of the event, Huatong mining and the Shanxi Jetion business Limited (hereinafter referred to as Jetion commerce and Commerce), can only be considered as one of the words of Yongli construction machine. As the Yongli construction machinery has handled the incident to a lawyer, it is impossible to obtain relevant conclusive evidence, which is why the cause of the incident remains to be investigated.
Are there any tendentiousness in the report
Reporter Wang you, one of the authors of Shanxi Inner Mongolia to report many failures, Hitachi original excavator design was questioned, she told reporters that she just recorded the facts she knew, and the views of both sides were also reflected in the report.
In the two report, there were both interviews with users of Huatong mining industry, and interviews with agents Jetion business staff. For example, when two Hitachi ZX470 excavators were damaged, there was no doubt about the warranty period, Lin Xiaogen, the chairman of Huatong mining company, said: "three Hitachi excavators are all kinds of malfunctions in the 2000 hour warranty period." In the second article, Ren Guixin, Jetion business Post Sales Officer, said, "the use time of the two 470 名媛直播 has passed the warranty period."
In addition, there is also a doubt that how many failures Jetion excavator has recovered. Lin Xiaogen said, "Jetion business has recovered more than 20 failures of Hitachi original imported excavators", but Ren Guixin said, "in recent years, the company has sold more than 30 Hitachi excavators, only two Lin Xiaogen's problems", and "since 2000, China has not appeared any kind of import mining." A malfunction of the same batch. "
The argument of Jetion commerce has been approved by Yongli construction machinery. But as director Tung said, the final confirmation of these views still needs strong evidence from physical evidence.
Why are the big websites withdrawing
When the reports of the first financial daily had just come out, many websites were following up. Not only did the websites reprint their reports, but some also made special reports and commented.
It was only a short week before the first report. When searching for relevant web pages, reporters found that the web pages could be searched much less. Web pages such as Sina and HC Internet have been deleted.
If the manuscript of traditional media has been published, its influence has already been produced. Since the final conclusion has not yet been reached, it is impossible for these media to eliminate the impact. But the Internet is controllable, and only by editing the relevant contents of the website editors can make people unable to continue to focus on the topic.
According to a related website editor, they have removed the reprinted manuscript because Yongli construction machine has sent some of the media, including them, to send out the news of the report. It is said that the reason may be that Yong Lijian thought that the report of the "First Financial Daily" was a problem.
According to Su surname lawyer of Yongli construction machinery, legal action has been involved in this matter. However, as long as we do not interfere with judicial justice, news media have no reason to replace reports. Sina is a well-known portal in our country, and in this report, the discussion on the website is also the most enthusiastic, but the website is one of the earliest websites that reporters have seen.
If the incident does not exist, the media can fully investigate when it is reported, instead of choosing the silence of an event under the pressure of the outside world.
A reporter's comment
No wind and no waves
Hitachi plays an important role in the market of our excavator. It is such a strong enterprise that the product has been repeatedly questioned, and it can not be said that it is an interesting thing.
Excavator is the main type of earth rock machinery recognized in the world construction machinery industry. Whether there are excavator 名媛直播 is an important basis for measuring the size of an enterprise in the industry.
In 1994 and 1995, the world famous brand enterprises of Caterpillar, Kobelco, Komatsu, Hitachi, Dou Shan, and other famous brand enterprises in the world have been fully competitive in the development of the excavator industry in China. From then to the beginning of twenty-first Century, more than 95% of the market share was occupied by foreign brands, and the local brand excavator enterprises were once pushed to the edge of development.
Today, this situation is gradually changing, Liu Gong, 31 heavy machines, jade, mountain and river intelligent enterprises are gradually buying up the Chinese Excavator independent brand camp. In these enterprises, the 名媛直播 of Liugong and 31 heavy machines are mainly dug, while Yuchai and Shan He intelligence are focused on small digging, and seldom involve large dig 名媛直播.
In this report, what is being questioned is Hitachi excavator 40 tons of superior mining excavator. In the month of 2008 1~11, the sales volume of 40 tons of 名媛直播 in the same period was 1485 units, and the sales volume of Hitachi at this level was about 305 units. Hitachi ZX870, a excavator for large coal mines, can be replaced only by imported 名媛直播 like Caterpillar and Dou Shan, as well as the 450 series produced by Changzhou Komatsu.
At present, the rapid development of China's excavator industry is obvious, but it is too early to talk about the rise of the industry. The market share of Liugong and 31 machine excavators has surpassed Volvo in recent years, but it is still behind Caterpillar, Komatsu, Hitachi and Doosan.
Although the main technology of the excavator in our country is product integration technology, the technology is not perfect, the core accessories depend on the import, the product lacks obvious competitiveness, but the upward trend has been established. If some foreign brands do not pay attention to the after-sales service and neglect the consumers, the corporate image will certainly fall down and will certainly shadow the shadow. Sounded its market share.
